Privacy policy

Last updated November 4, 2026

Maude AI is provided by NB Brands LLC, an Iowa limited liability company. This policy explains what the Maude AI app and website ("Maude", "we", "us") collect, why, who helps us run the service, and the choices you have. If anything is unclear, email hello@maudeapp.ai.

What we keep, and why

The waitlist

If you join the waitlist on maudeapp.ai, we keep the email, first name, who Maude is for and ZIP code you give us, and where you came from (for example, a Facebook post or another website), only to tell you about Maude and to learn which posts help people find us. Ask us to remove it at any time.

Your account

Your email address, used to sign you in (with a one-time code, or with Google or Microsoft if you choose). If you sign in with Google or Microsoft, we receive only your name and email address.

What you ask Maude to look after

Your lists, notes ("things to remember"), bills and subscriptions (including when a free trial ends), reminders, appointments in Maude's own calendar, the names you use for people ("my daughter"), your emergency contacts, your home address (for weather and directions), your settings, and your conversations with Maude, so she can follow along. These are kept until you delete them or your account.

If you use meal planning, we keep the food preferences you choose (for example vegetarian, low salt or diabetic-friendly, foods to leave out, and how many people you cook for) and your meal plan. Maude uses these only for meal ideas; they're never taken from your Medical ID.

Your Medical ID

If you fill in a Medical ID (such as allergies, medications, conditions, blood type, date of birth and your doctor's details), it's kept so it can be shown on your SOS screen for paramedics. A copy is stored securely on your phone, so it works without internet. Only you and the people you've chosen to help you can see or change it. Maude never reads it out or sends it to our AI service, and it's never written to our logs. You can change or clear it at any time, and it's deleted with your account.

Your Medicare drug plan

If you use the Medicare drug plan helper, we keep the plan details you type in: the plan's name and number, your member ID, the pharmacy codes printed on your card (RxBIN, RxPCN and RxGroup), your pharmacy's name, the plan's and your pharmacy's phone numbers, your monthly premium, and whether you want enrollment reminders. We don't keep a photo of your card. We also keep the prescription costs you add (the amount, the date and, if you add it, the medicine's name). Maude uses them to show your card at the pharmacy, remind you about open enrollment each fall, and keep a running total toward Medicare's yearly limit; she can tell you that total when you ask.

Only you and the people you've chosen to help you can see or change your plan details. Maude never reads them out or sends them to our AI service, and they're never written to our logs. We never ask for your Medicare number. We don't share any of this with Medicare, any insurer, any pharmacy or any drug company, and we don't use it to suggest plans or products. You or your helpers can change or delete it at any time, and it's deleted with your account.

Apple Health

On an iPhone, you can choose to see your steps and sleep from the Apple Health app in Maude (including what an Apple Watch records). Apple asks your permission first, and Maude can only read steps and sleep, never change anything in Health. Maude reads them on your phone and shows them only on your phone's screen. They're never sent to our servers or our AI service, never shared with the people who help you, never used for advertising, and never sold. To stop, tap More, then My health, then Stop showing my health, or take back Maude's permission in the Health app.

Health information

Some of what you can put in Maude is health information: your Medical ID, medication reminders, your Medicare drug plan details and prescription costs, and food preferences like "diabetic-friendly". We collect it only when you or your helpers enter it, use it only to provide those features, never sell it, never use it for advertising, and never send your Medical ID or Medicare plan details to our AI service. If there's ever a breach of your health information, we'll tell you as the law requires.

Your voice and biometrics

When you talk to Maude, the recording is sent to our speech service (Deepgram) to turn it into text, then discarded: it's deleted from your phone once it's sent, and we've told Deepgram not to keep it or use it to train its models. We keep the text, like any other conversation, but never the recording. We don't create voiceprints, recognize who is speaking from their voice, or collect any other biometric identifiers. We don't sell or license recordings or transcripts to anyone.

Your photos

When you ask Maude about a photo, it's sent to our AI service with your question to get an answer, and is not stored. Only a note that there was a photo is kept in your conversation.

Your location

If you turn on "use my location", your phone's rough location (about 1 km) is used for the weather and directions when you're away from home. It isn't stored. When you tap "Text my location" in an emergency, your exact location is put into a text message on your phone that you send yourself; it never goes to us.

Your phone's contacts

Your phone's contacts stay on your phone. When you ask Maude to call someone, your phone finds them itself; we don't receive or store your contact list. If you add people to Maude yourself (their name and phone numbers, for example on the web version), those are saved in your account until you delete them.

Accounts you connect (Google or Microsoft)

If you connect a Google or Microsoft account, you choose what Maude may use: your calendar, your contacts, and/or your email. We store a sign-in key for that account, encrypted, so Maude can reach it when you ask. We then:

• Calendar: read and show your appointments, and add, change or remove appointments only when you say yes.
• Contacts: look up names and phone numbers when you ask to call someone, and recognize emails from people you know. We don't copy your contacts into our database.
• Email: read your recent unread email only when you ask about it, to summarize it, read it to you, or check it for signs of a scam, and send a reply only after you've heard it and said yes. If you use package tracking, Maude also looks through your shipping and delivery emails from the last three weeks (when you open Packages, ask about a delivery, or hear your morning briefing) and keeps only the delivery company, tracking or order number, the shop's name, the delivery status and the expected date. We don't store your emails, and we never delete them.

You can disconnect an account at any time under More, then Settings, then Connected accounts; this also withdraws Maude's access with Google.

Other email accounts

For email that doesn't offer a "Sign in with Google or Microsoft" page (for example work email, Yahoo, iCloud or AOL), or for Gmail, you can connect it with its password (for Gmail, Yahoo, iCloud and AOL, an "app password" made just for Maude, which you can cancel at any time in that account's settings). Maude checks the password with your email provider, then stores it, with the server settings, encrypted (AES-256), and uses it only to read your recent emails when you ask, find your shipping emails for package tracking (as above), check them for scams, mark them read, and send replies you've approved (a copy goes in your Sent folder). We never store your emails. To find the right settings, Maude may look up your email domain's public records and Mozilla Thunderbird's public settings database. Disconnecting deletes the stored password straight away.

Helpers (caregiver mode)

If you invite a family member or friend to help you, they can see and change your lists, notes, bills, reminders, calendar and settings. They can never read your email or call your contacts through Maude. You can remove a helper at any time.

A family member can set up Maude for you using your email address. They give us your first name and email, and we email you to say how to sign in. When you first sign in, Maude shows you who set it up and who can help, and you can remove anyone. A family organizer can also invite other relatives by email; we keep that email address until they join or the invitation is canceled. Helpers can choose a Sunday summary email saying how many important reminders were checked off, which were missed (with the reminder's own words), how many appointments are coming up, and when you last used Maude.

Senior living communities

If you live in a community that uses Maude, its staff can enroll you once you (or your representative) have agreed; Maude records when, who entered it, and, for a representative, who they are. Staff can then help with your reminders, calendar, lists and bills in the same way as family helpers, and never read your email or call your contacts. Only staff added to your circle can see your information: the member of staff who enrolled you is your lead caregiver, and they or the community's Administrator add others. The Administrator can see who helps each resident, but not residents' details unless added to their circle. When staff leave, the community removes their access. We keep staff members' names, emails and roles so the community can manage its team.

If you mark a reminder as important (for example, medication), Maude records when it's checked off, and by whom. If it isn't checked off within half an hour, your helpers who've chosen to get alerts receive a short email containing only your first name, the time and the reminder's own words. Maude also keeps a list of the changes your helpers make, which you can see under "People who help me".

Reminder calls

If you (or someone helping you) set up reminder calls, we keep the phone number, which reminders should call, and your quiet hours. Maude calls that number once first, and calls only start if the person who answers presses 1. Reminder calls and calls to Maude use an automated, AI-generated voice, in English or Spanish, and show the caller name "Maude AI" (where the phone company displays caller names). Each reminder call says only the reminder's own words, and lets you press 9 to stop all calls. We keep a record of each call (when, and whether it was answered or a key was pressed), not what was said. Calls are placed by Twilio. Voicemail messages contain the reminder's words, so anyone who can listen to that voicemail could hear them.

If a phone PIN is set, you can also call Maude from that phone. Maude recognizes the number and asks for the PIN (we keep only a scrambled "hash" of it, never the PIN itself). What you say is turned into text by Twilio and answered by Maude just like a chat in the app. We keep the text of the conversation with your other conversations, but not a recording.

Technical information

Our servers keep short technical logs (for example, that a request happened and whether it worked) to keep Maude running and secure. We make a point of never logging your messages, emails or notes.

To improve Maude, we also keep simple counts that don't say what anyone wrote or said: for example how many people used Maude each day, how often each feature (like reminders or the weather) was used, and whether people last used the web, an iPhone or an Android phone.

Our website

maudeapp.ai counts visits with Cloudflare Web Analytics, which doesn't use cookies, doesn't collect anything that identifies you, and doesn't follow you to other websites. It tells us things like how many people visited and which website or post sent them.

AI and how it's used

Maude's replies are written by an AI service (Anthropic's Claude). To answer you, we send Anthropic your request, the recent conversation, and anything else needed to answer it (for example, an email or photo you asked about). Anthropic processes it on our behalf, may keep it for a limited time for safety and abuse monitoring, and doesn't use it to train its models. Your Medical ID and Medicare plan details are never sent to it. We ask your permission in the app before your first conversation; you can take it back under More, then Settings, then Account, and Maude then stops talking with you until you agree again (your lists, calendar, reminders and the SOS button keep working).

Google user data

Maude AI's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. In particular, we use Google data only to provide the features you've asked for, we don't use it for advertising, we don't sell it, we don't use it to train AI models, and people at Maude don't read it unless you ask us to for support, it's needed for security, or the law requires it.

Who helps us run Maude

We use these service providers. Each receives only what's needed for its job, and none may use your information for its own purposes:

• Anthropic (Claude): the AI that understands your requests and writes Maude's replies. Anthropic doesn't train its models on this data.
• Supabase: our database and sign-in service.
• Railway: hosts Maude's server.
• Microsoft Azure AI Speech: gives Maude her voice (receives only the words she's about to say).
• Deepgram: turns speech into text, and is the backup for Maude's voice. It doesn't keep recordings or use them to train its models.
• Resend: sends Maude's emails, such as sign-in codes, waitlist emails, and missed-reminder alerts and summaries to your helpers.
• Stripe: takes card payments for Maude Plus and the Family Plan, and sends community invoices. You enter your card on Stripe's own page; we never see or store card numbers. We keep only which plan you have, who it covers, and when it renews.
• Twilio: places reminder calls and answers calls to Maude, if you've set them up (receives the phone number, the words Maude says, and what you say, to turn it into text).
• Netlify and Cloudflare: host the maudeapp.ai website and count its visits (no cookies).
• Google Maps Platform: finding places, directions and travel times.
• The US National Weather Service (weather.gov): weather forecasts for your area (only a rough map position is sent).
• OpenStreetMap (Nominatim): turning your home address, or a town you ask about, into a map position.
• Google and Microsoft: only if you connect or sign in with those accounts.

These providers are based in the United States or process data there.

What we never do

• Sell or rent your information.
• Show you adverts or share your information with advertisers.
• Let anyone train AI models on your information.
• Send, delete, call or buy anything on your behalf without your clear yes.

Keeping it safe

Everything travels encrypted between your phone and our servers. Sign-in keys for connected accounts are encrypted again before they're stored (AES-256). Access to our systems is limited to what's needed to run Maude.

How long we keep it

Until you delete it, or delete your account. When you delete your account, everything connected to it is removed from our live systems straight away, except for the payment records below.

Payments and records we must keep

If you've paid for Maude, Stripe and we keep records of payments, refunds, invoices and the plan you had (not your card number) for as long as tax and accounting laws require, even after you delete your account.

Backups

Deleted information is removed from our live systems straight away. It may stay in encrypted backups for up to 7 days until those backups are replaced.

Your choices and rights

• See or change your information in the app at any time.
• Download a copy of your information yourself, at any time: in the app, More, then Settings, then Account, then Download my information. You get one file you can read (and, if you like, a data file for other apps) with your settings, lists, notes, bills, reminders, appointments, conversations, contacts, Medical ID, Medicare drug plan and the rest of what Maude keeps for you. It never includes passwords for connected email accounts, your Call Maude PIN or other people's information. You can also email hello@maudeapp.ai and ask us for a copy.
• Delete your account in the app: More, then Settings, then Account, then Delete my account. Or see how to delete your account.
• Disconnect Google or Microsoft under More, then Settings, then Connected accounts.
• Turn off location in Maude's settings or your phone's settings.

Your privacy rights

Depending on where you live, you may have the right to:

• know what personal information we have about you, and get a copy
• correct it or delete it
• opt out of "sales", of "sharing" for targeted advertising, and of profiling

We don't sell or share personal information for advertising, and we don't profile you for decisions with legal effects. To use your rights, email hello@maudeapp.ai from your account's email address. We'll respond within the time the law requires, and we won't treat you differently for asking. You can appeal a decision by replying to our answer.

Browser privacy signals

Because we don't sell or share personal information for advertising, browser signals like Global Privacy Control don't change anything; we treat them as an opt-out anyway.

Security incidents

If a security incident affects your personal information, we'll tell you and any authorities as the law requires, and explain what happened and what we're doing about it.

Age

Maude is for adults (18 and over). We don't knowingly collect information from anyone under 13; if we learn we have, we'll delete it.

Changes

If we change this policy in a way that matters, we'll tell you in the app before it takes effect. The date at the top shows the latest version.

Contact

NB Brands LLC (Maude AI). Questions or requests: hello@maudeapp.ai.